My name is Frank Haveman and I am a strategist, specialized in branding. I was educated in sociology, marketing and computer science and have been working as a strategist since 1990. My primary expertise is to develop strategic platforms for brands and assist in making clear choices. I prefer to deliver simple and focused solutions, and the more complex the situation, the more relevant this becomes.
I also believe strategy is not what you think, but what you make of it. Strategy cannot be disconnected from the execution and I have a broad (international) experience in translating strategy to design, product development, naming, advertising, social media, etc.
Three times the work I have been involved with has won an Effie and one time a Grand Prix in Cannes. My book Faster to Brand Paradise was nominated marketing book of the year and management book of the year.