Books

Since 2015 I have been studying golden ages. What you can learn from it, will be published soon (only Dutch for now). 

Check out the website 12 Gouden Eeuwen to find out more about my new book.

Earlier I have written the books below on strategy related issues.

The Books

12 Gouden Eeuwen | On learning from Golden Ages

Merkdisruptie | On 100 brands that will disappear and the reasons why

The Monroe Model | On culture, personality and style

Sneller naar het merkenparadijs | On Darwin and brands

Een Nijlpaard onder het Tapijt | On problem brands and how V&D could have prevented to perish