Since 2015 I have been studying golden ages. What you can learn from it, will be published soon (only Dutch for now).
Check out the website 12 Gouden Eeuwen to find out more about my new book.
Earlier I have written the books below on strategy related issues.
The Books
12 Gouden Eeuwen | On learning from Golden Ages
Merkdisruptie | On 100 brands that will disappear and the reasons why
The Monroe Model | On culture, personality and style
Sneller naar het merkenparadijs | On Darwin and brands
Een Nijlpaard onder het Tapijt | On problem brands and how V&D could have prevented to perish