I have written the books below on strategy related issues.
The latest book Merkdisruptie has been published June 2019.
The Books
Merkdisruptie | On 100 brands that will disappear and the reasons why
The Monroe Model | On culture, personality and style
Sneller naar het merkenparadijs | On Darwin and brands
Een Nijlpaard onder het Tapijt | On problem brands and how V&D could have prevented to perish