Since 2015 I have been studying golden ages. What you can learn from it, will be published soon (only Dutch for now).
Check out the website 12 Gouden Eeuwen to find out more about my new book.
Earlier I have written the books below on strategy related issues.
The Books

12 Gouden Eeuwen | On learning from Golden Ages


Merkdisruptie | On 100 brands that will disappear and the reasons why


The Monroe Model | On culture, personality and style


Sneller naar het merkenparadijs | On Darwin and brands


Een Nijlpaard onder het Tapijt | On problem brands and how V&D could have prevented to perish