I have written the books below on strategy related issues.

The latest book Merkdisruptie has been published June 2019.

The Books

Merkdisruptie | On 100 brands that will disappear and the reasons why


The Monroe Model | On culture, personality and style


Sneller naar het merkenparadijs | On Darwin and brands


Een Nijlpaard onder het Tapijt | On problem brands and how V&D could have prevented to perish