Will your campaign win an Effie or not?


Opinio is a pre-test is meant to review advertising proposals and create more effective advertising. It is, amongst many other sources, based on an analysis of hundreds of awarded Effie’s and cases that did not make it.

The pre-test will work best when you are brutally honest. The tool will then provide issues that can be analyzed and discussed more in depth.


Do the Opinio Test!
[In some cases it may be necessary to scroll down during the test]